When a product concept is complex, I have found it far more effective to convey the idea visually than to rely on verbal description alone. Creating a simple mock-up or even a clickable prototype helps clarify your thinking and makes the concept easier to share. Whether you sketch it in a basic drawing tool, use PowerPoint, explore UX platforms like Figma, or experiment with AI-based prototyping, a visual expression can be surprisingly powerful in the early stages. The trick is to set aside interaction design for a moment and focus purely on the customer value you want to achieve.
Part of the DNA Insights woven through the book The DNA of a Product Manager.
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