{"id":174,"date":"2026-10-15T12:19:54","date_gmt":"2026-10-15T12:19:54","guid":{"rendered":"https:\/\/verheijenmanagement.com\/?page_id=174"},"modified":"2026-10-15T13:49:26","modified_gmt":"2026-10-15T13:49:26","slug":"dna-insights-blog","status":"publish","type":"page","link":"https:\/\/verheijenmanagement.com\/index.php\/dna-insights-blog\/","title":{"rendered":"DNA Insights blog"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<main class=\"wp-block-group alignfull superbaddons-blog-feed-one has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e2097db wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--superbspacing-small);padding-top:var(--wp--preset--spacing--superbspacing-small);padding-right:var(--wp--preset--spacing--superbspacing-small);padding-bottom:var(--wp--preset--spacing--superbspacing-small);padding-left:var(--wp--preset--spacing--superbspacing-small)\">\n<div class=\"wp-block-query alignwide has-global-padding is-layout-constrained wp-container-core-query-is-layout-05a1a780 wp-block-query-is-layout-constrained\"><ul class=\"alignwide wp-block-post-template is-layout-flow wp-container-core-post-template-is-layout-a024ad23 wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-229 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1277\" height=\"1017\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/22.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#22: When less became the winning strategy\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/22.jpeg 1277w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/22-300x239.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/22-1024x816.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/22-768x612.jpeg 768w\" sizes=\"auto, (max-width: 1277px) 100vw, 1277px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\" target=\"_self\" >#22: When less became the winning strategy<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><time datetime=\"2026-10-15T13:37:42+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">When the LINK 300 was introduced, I was working as a young Account Manager relatively new to sales. At the time, I did not think of it as a textbook example of product strategy. I experienced it almost as a disruption. We suddenly had less to offer than before, and it felt as if&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-227 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/21-the-company-that-shaped-my-product-dna\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1503\" height=\"930\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/21.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#21: The company that shaped my product DNA\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/21.jpeg 1503w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/21-300x186.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/21-1024x634.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/21-768x475.jpeg 768w\" sizes=\"auto, (max-width: 1503px) 100vw, 1503px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/21-the-company-that-shaped-my-product-dna\/\" target=\"_self\" >#21: The company that shaped my product DNA<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/21-the-company-that-shaped-my-product-dna\/\"><time datetime=\"2026-10-15T13:36:40+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">I often say that I grew up professionally at TomTom. I joined the company at age 24 in an internal sales role just before the IPO, and in those early years I saw from close range how much energy people across the organisation put into bringing the consumer product to life. There were strong&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-225 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/20-the-day-diversity-walked-in\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1531\" height=\"937\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/20.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#20: The day diversity walked in\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/20.jpeg 1531w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/20-300x184.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/20-1024x627.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/20-768x470.jpeg 768w\" sizes=\"auto, (max-width: 1531px) 100vw, 1531px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/20-the-day-diversity-walked-in\/\" target=\"_self\" >#20: The day diversity walked in<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/20-the-day-diversity-walked-in\/\"><time datetime=\"2026-10-15T13:35:38+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">I have always worked in international settings, surrounded by colleagues from different backgrounds and cultures. One of the more memorable team building exercises I organised involved a personality assessment, guided by an external coach. When we shared our results, it turned out that almost everyone had the same profile. It was quite eye opening.&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-223 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/19-when-frustration-becomes-a-turning-point\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1526\" height=\"929\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/19.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#19: When frustration becomes a turning point\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/19.jpeg 1526w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/19-300x183.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/19-1024x623.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/19-768x468.jpeg 768w\" sizes=\"auto, (max-width: 1526px) 100vw, 1526px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/19-when-frustration-becomes-a-turning-point\/\" target=\"_self\" >#19: When frustration becomes a turning point<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/19-when-frustration-becomes-a-turning-point\/\"><time datetime=\"2026-10-15T13:34:46+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">I have always experienced mentoring as a two\u2011way street. Whether the mentee reported directly to me, indirectly, or came from another company, the dynamic was the same. Each time there was something to learn and something to teach. A recurring theme was the frustration that comes with stakeholder politics. I often heard variations such&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-221 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/18-strong-opinions-gentle-alignment\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1526\" height=\"930\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/18.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#18: strong opinions, gentle alignment\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/18.jpeg 1526w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/18-300x183.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/18-1024x624.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/18-768x468.jpeg 768w\" sizes=\"auto, (max-width: 1526px) 100vw, 1526px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/18-strong-opinions-gentle-alignment\/\" target=\"_self\" >#18: strong opinions, gentle alignment<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/18-strong-opinions-gentle-alignment\/\"><time datetime=\"2026-10-15T13:33:49+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">When I was promoted to a product leadership position, someone told me that this was because \u201cI did not have a strong opinion\u201d. At the time I was puzzled by the comment, and when I shared it at home with my wife and with my brothers it led to quite some hilarity. I am,&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-219 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/17-the-academy-effect\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"918\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/17.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#17: The academy effect\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/17.jpeg 1528w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/17-300x180.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/17-1024x615.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/17-768x461.jpeg 768w\" sizes=\"auto, (max-width: 1528px) 100vw, 1528px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/17-the-academy-effect\/\" target=\"_self\" >#17: The academy effect<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/17-the-academy-effect\/\"><time datetime=\"2026-10-15T13:32:36+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">Once, due to circumstance, I had the opportunity to coach eight new joiners to the product team at the same time. They were spread across different locations, came from varied backgrounds and brought different levels of experience. Some were new to the role, others new to the company. Rather than train them individually, I&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-217 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/16-the-interview-ritual\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1479\" height=\"918\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/16.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#16: The interview ritual\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/16.jpeg 1479w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/16-300x186.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/16-1024x636.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/16-768x477.jpeg 768w\" sizes=\"auto, (max-width: 1479px) 100vw, 1479px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/16-the-interview-ritual\/\" target=\"_self\" >#16: The interview ritual<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/16-the-interview-ritual\/\"><time datetime=\"2026-10-15T13:31:12+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">I have spent a lot of time trying to find the right product management candidates. As the company grew, the team expanded with it, and each new role brought a fresh wave of applications. On paper, many looked like a great fit. But in conversation, I often discovered they were used to doing product&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-214 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/15-a-concept-tested-three-times\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1531\" height=\"941\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/15.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#15: A concept tested three times\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/15.jpeg 1531w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/15-300x184.jpeg 300w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/15-1024x629.jpeg 1024w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/15-768x472.jpeg 768w\" sizes=\"auto, (max-width: 1531px) 100vw, 1531px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/15-a-concept-tested-three-times\/\" target=\"_self\" >#15: A concept tested three times<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/15-a-concept-tested-three-times\/\"><time datetime=\"2026-10-15T13:29:37+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">I tried to launch a specific product concept not once, not twice, but three times. It was a diversification of our core product, aimed at an adjacent customer segment. The first time, we assumed that customers in this new segment faced similar challenges or at least had comparable needs. Fortunately, we discovered early on&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-212 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/14-lean-into-the-process\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"1417\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/14.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#14: Lean into the process\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/14.jpeg 983w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/14-208x300.jpeg 208w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/14-710x1024.jpeg 710w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/14-768x1107.jpeg 768w\" sizes=\"auto, (max-width: 983px) 100vw, 983px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/14-lean-into-the-process\/\" target=\"_self\" >#14: Lean into the process<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/14-lean-into-the-process\/\"><time datetime=\"2026-10-15T13:28:47+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">When I was new to the role, or when I stepped up to lead a larger, more complex product, the responsibility could feel overwhelming at times. I remember running in circles with questions like: Where do I start? How am I going to pull this off? Will we be able to deliver on time?&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-210 post type-post status-publish format-standard has-post-thumbnail hentry category-dna-insights\">\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-87121f35 wp-block-group-is-layout-flex\" style=\"border-bottom-style:none;border-bottom-width:0px;margin-bottom:0;padding-top:0;padding-bottom:0\"><figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/13-ten-thousand-sims-and-a-lesson-in-scale\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"1378\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/13.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"#13: Ten thousand SIMs and a lesson in scale\" style=\"border-radius:8px;height:400px;object-fit:cover;\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/13.jpeg 1013w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/13-221x300.jpeg 221w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/13-753x1024.jpeg 753w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/10\/13-768x1045.jpeg 768w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 style=\"font-style:normal;font-weight:600;padding-right:0;padding-left:0;margin-top:0px;margin-bottom:0px\" class=\"wp-block-post-title has-text-color has-mono-1-color has-superbfont-large-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/13-ten-thousand-sims-and-a-lesson-in-scale\/\" target=\"_self\" >#13: Ten thousand SIMs and a lesson in scale<\/a><\/h2>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-c5cc1030 wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:10px\"><div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-date has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/13-ten-thousand-sims-and-a-lesson-in-scale\/\"><time datetime=\"2026-10-15T13:27:31+00:00\">15 October 2026<\/time><\/a><\/div>\n\n\n<p class=\"has-primary-color has-text-color wp-block-paragraph\" style=\"font-style:normal;font-weight:600\">\n            \u2022\n          <\/p>\n\n\n<div style=\"font-style:normal;font-weight:600\" class=\"wp-block-post-author-name has-text-color has-contrast-dark-color has-superbfont-xsmall-font-size\"><a href=\"https:\/\/verheijenmanagement.com\/index.php\/author\/paul_verheijen_management\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">admin<\/a><\/div><\/div>\n\n\n<div style=\"margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px\" class=\"wp-block-post-excerpt has-text-color has-mono-2-color has-superbfont-small-font-size\" id=\"https:\/\/verheijenmanagement.com\/index.php\/2026\/10\/15\/22-when-less-became-the-winning-strategy\/\"><p class=\"wp-block-post-excerpt__excerpt\">In my first job, working in internal sales, I learned a valuable lesson about automation. Part of my training involved activating SIM cards and flashing a secret PIN code onto each one of the SIM cards to prevent misuse. It was a simple, repetitive task, and my initial reaction was that this probably was&hellip; <\/p><\/div><\/div>\n<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group alignwide has-mono-1-color has-text-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-d6814b11 wp-block-group-is-layout-constrained\" style=\"border-radius:10px;margin-top:50px;margin-bottom:0px;padding-right:0;padding-left:0\"><nav class=\"alignwide wp-block-query-pagination has-text-color has-mono-1-color has-superbfont-medium-font-size is-content-justification-space-between is-layout-flex wp-container-core-query-pagination-is-layout-e2853e1a wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-0-page=2\">2<\/a>\n<a class=\"page-numbers\" href=\"?query-0-page=3\">3<\/a><\/div>\n\n<a href=\"\/index.php\/wp-json\/wp\/v2\/pages\/174?query-0-page=2\" class=\"wp-block-query-pagination-next has-superbfont-medium-font-size\">Next Page<span class='wp-block-query-pagination-next-arrow is-arrow-arrow' aria-hidden='true'>\u2192<\/span><\/a>\n<\/nav><\/div>\n<\/div>\n<\/main>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-174","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":5,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages\/174\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages\/174\/revisions\/232"}],"wp:attachment":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/media?parent=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}