{"id":120,"date":"2026-02-21T14:50:56","date_gmt":"2026-02-21T14:50:56","guid":{"rendered":"https:\/\/verheijenmanagement.com\/?page_id=120"},"modified":"2026-03-08T18:40:40","modified_gmt":"2026-03-08T18:40:40","slug":"the-dna-of-a-product-manager","status":"publish","type":"page","link":"https:\/\/verheijenmanagement.com\/index.php\/the-dna-of-a-product-manager\/","title":{"rendered":"The DNA of a Product Manager"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-723d619e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/DNA-683x1024.png\" alt=\"\" class=\"wp-image-121\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/DNA-683x1024.png 683w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/DNA-200x300.png 200w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/DNA-768x1152.png 768w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/DNA.png 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(24.034px, 1.502rem + ((1vw - 3.2px) * 1.814), 40px);\">About the Book<\/h2>\n\n\n\n<p class=\"has-mono-2-color has-text-color has-link-color has-superbfont-xsmall-font-size wp-elements-05bf1d09e799a7f0d9ac074706cdf0de\"><em>The DNA of a Product Manager<\/em> explores one of the most multifaceted roles in modern organisations. Product management is an odd job, and that is exactly what gives it its strength. Drawing on fifteen years of building B2B software products, leading teams and navigating the realities of product work, Paul Verheijen reveals the structure behind the ambiguity.<br><\/p>\n\n\n\n<p class=\"has-mono-2-color has-text-color has-link-color has-superbfont-xsmall-font-size wp-elements-228520a4f1c311a4fc39b2f5adc72281\">At the heart of the book is a simple but powerful metaphor: the DNA of a Product Manager as a double helix. One strand represents the commercial dimension. The other represents the technical dimension. The traits that connect them define exceptional Product Managers: analytical, tenacious, curious and goal oriented.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>Product management takes many shapes across organisations, and this book offers a clear, experience based guide to navigating that diversity. Across four parts, it explores the full product lifecycle, from strategy and market fit to go to market execution, market performance, hiring and leadership.<\/p>\n\n\n\n<p>Through practical frameworks, real examples and insights from the field, readers will learn to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand what product management involves and why it varies across contexts<\/li>\n\n\n\n<li>Build strong product strategies rooted in data, customer insight and clarity<\/li>\n\n\n\n<li>Navigate stakeholder alignment and organisational dynamics<\/li>\n\n\n\n<li>Lead products from idea to launch with confidence<\/li>\n\n\n\n<li>Develop the mindset that separates good Product Managers from great ones<\/li>\n\n\n\n<li>Hire, coach and grow high performing product teams<\/li>\n\n\n\n<li>Adapt to the evolving role of product management in the age of Artificial Intelligence<\/li>\n<\/ul>\n\n\n\n<p>Clear, practical and grounded in real experience, <em>The DNA of a Product Manager<\/em> is a guide for anyone who builds products and anyone who wants to understand the people who do.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Order your copy<\/h2>\n\n\n\n<p>The book is available on Amazon. You can use the link below to order your copy and start exploring The DNA of a Product Manager in depth.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/3PpZ6Py\">Hardcover<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/4roPrqN\">Paperback<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/amzn.to\/3OqXG7c\">E-Book<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Discover your Product Manager DNA<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Every Product Manager brings a unique blend of strengths to their work, a personal \u201cDNA\u201d that shapes how they think, decide, collaborate, and create impact. The six dimensions in this model reflect the core capabilities that define modern product management: from strategic clarity to customer empathy, from architectural thinking to executional discipline.<\/p>\n\n\n\n<p>Understanding your own pattern is the first step toward intentional growth.<\/p>\n\n\n\n<p>This short, reflective assessment helps you map your strengths across the six dimensions. It\u2019s not a test, and it doesn\u2019t judge. It simply gives you a clear, visual profile of where your natural energy lies and where you may want to deepen your practice.<\/p>\n\n\n\n<p>Your results are calculated locally in your browser and never stored or transmitted.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"1024\" src=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-17-at-16.05.14-689x1024.png\" alt=\"\" class=\"wp-image-137\" srcset=\"https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-17-at-16.05.14-689x1024.png 689w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-17-at-16.05.14-202x300.png 202w, https:\/\/verheijenmanagement.com\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-17-at-16.05.14.png 692w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Take the Self\u2011Assessment<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>When you\u2019re ready, scroll down and explore your own Product Management DNA.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/verheijenmanagement.com\/index.php\/self-assessment\/\">Your Product Manager DNA<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Book The DNA of a Product Manager explores one of the most multifaceted roles in modern organisations. Product management is an odd job, and that is exactly what gives it its strength. Drawing on fifteen years of building B2B software products, leading teams and navigating the realities of product work, Paul Verheijen reveals [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":24,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages\/120\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/pages\/120\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/verheijenmanagement.com\/index.php\/wp-json\/wp\/v2\/media?parent=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}